How One Fish Leads To Another And Thoughts Of Mortality

Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media

Did you know that illustrators– especially humorous illustrators– suffer from a chronic condition called Idea Cascade?

No? You’ve never heard of it?

That’s probably because I just made it up… : )

We usually think of a cascade as a waterfall, but it also means something occurring
in a succession of stages,
or something rushing forth in quantity.

For me, ideas are like that– on a good day, anyway. You find yourself coming up with endless variations. I thought it might be fun to look at an example.


I’m currently working on a self-promotion slideshow called 13 Reasons To Hire An Illustrator. Reason #7 is about how illustrations enhance your social media posts (on Twitter, Facebook, etc), making them more likely to be shared and retweeted.

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Reason 7 of 13 why you should hire an illustrator: to help you be more social and connect with others via social media, fish waving and rushing to join other fish swimming in school

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I have an online store now, so when I finish a drawing I ask myself: is there an idea lurking in there that would make a good…

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